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Turning narrative risk into strategic advantage.

Roger Sorkin

Organizations today are facing unprecedented communication challenges.

Media fragmentation has scattered audiences across platforms, while deepening political polarization has transformed how people respond to even simple messaging. Meanwhile, the rise of AI-generated content has left the public understandably skeptical.

Traditional approaches simply weren’t designed for this reality.

Explore My Work

From reframing fossil fuel dependence as both a national security threat and environmental concern to showing how regenerative agriculture can simultaneously rebuild rural communities and safeguard global food supplies, my projects find points of alignment where others see only division. I’m proud to partner with collaborators who recognize that the right story can accomplish what facts alone cannot.

This dramatic educational film and series of role-playing exercises were created in collaboration with the Flex Your Rights Foundation and used across the political spectrum from the ACLU to the CATO Institute to teach people of all ages how to exercise their constitutional rights and stay safe during encounters with law enforcement.

The Burden: Over the past two decades, climate change has become one of the most politically polarized issues in American life, and environmentally framed messaging has consistently failed to move conservative policymakers, voters, and communities. Reaching skeptical audiences, particularly veterans, military families, and Republican legislators, requires a way around the framing that triggers reflexive partisan rejection.

Tidewater: Sea level rise threatens our quality of life, local economies, and the defense objectives of the U.S. military, which has formally identified rising seas as an operational risk and threat to global stability. Unfortunately, the conversation around this issue has been widely politicized, leaving the military and state and local governments facing these dangers with a limited path to meaningful action.

Fordham University's Gabelli School of Business needed to shift how business students communicate about contested topics. This case study explains how immersive simulations prepared their cohort to speak with confidence and nuance when navigating politically sensitive conversations, a skill that directly translates to leadership effectiveness in polarized environments.

Clean Economy Now was designed to influence public policy that sustains the momentum of the energy transition. The film shares the rationale behind a symbiotic relationship between energy and economic prosperity.

Farm Free or Die explores the economic, food security, and environmental hazards of American farming under mounting costs and a reliance on fossil-based fertilizers. Centering voices of American farmers, it was made to influence the Farm Bill by highlighting the impact of climate change on farm state constituents.

Current Revolution: A Film Series for the Energy Transition comprises two full-length films and one short targeting the public policy and investments necessary to modernize our electric grid. The series explores various aspects of the energy transition, including how workers in the combustion engine industry can adapt to the future.

Current Revolution: Nation in Transition documents the coal-to-renewables transition in the Navajo Nation and northern Arizona, offering a human-centered roadmap for just energy transitions worldwide.

Roger worked with a leading environmental nonprofit to design and produce a social media video series to defend the progress of the energy transition.

resilient on the ground project

This documentary film was created for a major U.S. airport to tell the story of their resilience and sustainability successes in a conservative state. In addition to the film, this effort played an additional valuable role of improving internal communications alignment across their 10,000 employee workforce. (Case study coming soon.)

Roger Sorkin

30 Years of Finding Common Ground

With three decades of experience spanning documentary filmmaking, strategic communications, and coalition-building, I bring a unique perspective to organizational communication challenges. My background in anthropology and journalism taught me how to quickly read a room, build trust, and identify the stories that resonate on deeper human levels.

From producing a daily public affairs radio show to creating award-winning documentaries that have influenced policy at the highest levels, I’ve developed a methodology that helps organizations communicate effectively – even in politically complex environments and profoundly uncertain times.

"Roger created a strategic narrative that didn't just document our flooding challenges—it catalyzed cross-jurisdictional collaboration that resulted in action that's harder to accomplish through traditional advocacy channels."

—Rear Admiral Ann Phillips USN (RET.)

"Roger opened doors for our company by helping us communicate to our investors and other stakeholders the complexities and urgency of a just energy transition."

—David Gautschi Founder and CEO, Tilt Global Decisions

"Roger’s films are strategic tools for lawmakers to understand how public policies affect their constituents, and for citizens to advocate for the policies they need."

—Nicole Lederer Chairman and Founder, Environmental Entrepreneurs (E2)

"Roger’s was one of the most original and effective sessions we've ever hosted. Our staff and allied advocates didn't just hear about tough conversations — they lived them, and got better in real time. They learned to build trust with skills they can practice anytime and anywhere."

—John Szoka CEO, Conservative Energy Network

Ready to Start Thinking About Your Communication Strategy?