The Natural Resources Defense Council needed the case for rural solar made in terms that would resonate with farming communities and their representatives. A series of short videos and social media campaign, built with its partners at Environmental Entrepreneurs, argued renewables around what rural America stands to gain: energy resilience, higher farm income, healthier soil, and a more resilient food supply. Advocates used the assets to brief policymakers directly.
I designed and produced a comprehensive social media campaign for NRDC, building a content library to help them and their partners at Environmental Entrepreneurs (E2) defend the progress of the energy transition, strengthen rural communities and our food supply, improve farming livelihoods, and make America more energy resilient.